Full Story @ CNET News.com
Wal-Mart Stores is developing a plan to launch its own brand of PCs.
The retail giant plans to begin offering notebooks under its own brand name during the first quarter of 2004, a report in the Taiwan Economic News said this week, quoting industry sources.
A source familiar with the notebook industry in the United States told CNET News.com that Wal-Mart has shown interest in offering a notebook line in the future, but has not yet reached a deal with a specific manufacturer.
If Wal-Mart, which sells PCs from companies such as Hewlett-Packard and eMachines, moves into the notebook market successfully, it could send ripples across the PC industry. The retailer's typically aggressive pricing could compel manufacturers such as Dell, HP and Toshiba to lower their notebook prices in response, analysts said.
However, retailers haven't had much luck with house brands in the past. CompUSA has tried a number of times to launch its own PC line but has usually wound down projects after a few months, and Best Buy put an end to its own PC effort.
Posted by Muddy at November 21, 2003 06:42 PM | TrackBackYou have GOT to be KIDDING! Ok....Wal-Mart is good for SOME things....but good Lord, I don't even trust the quality of their Furniture let alone .....I can't even say it.
*mrs. muddy shakes head and chuckles to herself*
Posted by: mrs. muddy at November 22, 2003 12:58 AMHey, if it makes my Toshiba's cheaper, I'm all for it!
Posted by: skywalker at November 22, 2003 12:30 PM