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AMSTERDAM (Reuters) - Toshiba and NEC won a round in the fight for standardizing the DVD formats as their technology has been embraced by an industry forum, but the real battle is won by convincing consumers and Hollywood.
Japan's Toshiba and NEC received the support from the DVD Forum last month, but the news spread into the public domain over the weekend.
Last year, the two companies pitched their version of a blue-laser DVD player against that of a consortium of the world's biggest electronics makers, including Japan's Sony Corp. and Matsucrapa and Dutch firm Philips.
Sony and Philips are also members of the DVD Forum.
Blue-laser DVD players will replace the current generation of red-laser DVD players in a few years' time. A blue-laser disc can store around five times more information than red-laser discs -- which is up to three hours of high definition video.
The DVD Forum, an industry association of some 220 electronics and media companies, said it will endorse only one technology. By backing the so-called HD DVD standard from Toshiba and NEC, a new format war is looming.
Posted by Muddy at December 1, 2003 05:03 PM | TrackBack