IN September, CBS plans to start using a new place to advertise its fall television lineup: your breakfast.
The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”
George Schweitzer, president of the CBS marketing group, said he was hoping to generate some laughter in American kitchens. “We’ve gone through every possible sad takeoff on shelling and scrambling and frying,” he said, adding, “It’s a great way to reach people in an unexpected form.”
Newspapers, magazines and Web sites are so crowded with ads for entertainment programming that CBS was ready to try something different, Mr. Schweitzer said. The best thing about the egg concept was its intrusiveness.
Full Story @ New York Times
This is going to be a massive failure, most Americans will get pissed off and leave the eggs that have 'ads' on them on the shelf in favor of eggs without ads. -Ed
Posted by Muddy at July 17, 2006 07:27 AMIt'll be successful in that people will still buy the eggs. They will faithfully ignore the ads as they crack the shells and throw them away.
Posted by: skywalker at July 17, 2006 05:53 PMThis is still not as annoying as advertisments and t.v. commercials at the movies. That's a little harder to ignore. I mean, you can talk over them but you still hear and see them in the background.
I swear I HATE those things. I get enough of that stuff when I watch tv. When I go see a movie, I'm there to see up comming movie previews and - well....the MOVIE! Not, someone telling me that I should buy a coke or a 3 musketters, the newest SVW or that I should tune in and watch CSI. Sitting and listening to the 99.9% of the crappy music they play before the movie is bad enough....now they bring your t.v. commercials to you too.
**Rolls eyes**
Posted by: mrs. muddy at July 17, 2006 08:13 PM"the newest SVW"
Whoops! That was suppossed to be *SUV*.
Well, I *read* it as SUV when I typed it out the first time. So sue me.:-D
Posted by: mrs. muddy at July 17, 2006 08:16 PMi find the ads at the movies really easy to ignore.
Posted by: skywalker at July 18, 2006 07:08 AM